Atlus USA was formed because Atlus wanted to establish a local company in the United States. At the time of its inauguration in 1999, Atlus USA was owned at 85.7% by the Japanese parent company, with the remaining stock being shared among four employees. The branch was eventually succeeded by Atlus USA on April 1, 1999, becoming a separate subsidiary to Atlus. Its North American branch was first established in Irvine, California on January 18, 1991, under the name Atlus Software, but traces its origins as Asuka Technologies founded on February 27, 1989. Ītlus Co., Ltd, a Japanese game developer founded in 1986, had been publishing its own titles in its native country since the release of Puzzle Boy in 1989. Despite the publishing divisions merging, Sega and Atlus continued to operate as separate entities, with all existing Atlus franchises remaining under their pre-established Atlus brand. In November 2013, Atlus USA was restructured to be governed under Sega of America after Sega Sammy acquired their parent company through Index Corporation. Atlus USA's localization efforts has introduced various franchises such as Demon's Souls, Guilty Gear, and Ogre Battle to international markets. Outside of being the American publishing subsidiary for the Japanese parent developer, Atlus USA acts as a English localizer and publisher for Japanese games, similarly to Aksys Games, NIS America, and Xseed Games.
Its first original role-playing title was Revelations: Persona on the PlayStation, described by staff as an attempt to break into the Western role-playing game market and establish the company's Megami Tensei franchise through its Persona sub-series. Atlus U.S.A., Inc., doing business as Atlus USA, is the North American publishing branch of Japanese video game company Atlus, primarily known for localizing titles for both them and other third-party developers.
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